It is increasingly common for business models to opt for a new sales channel: E-commerce. Many times e-commerce opens doors to traditional businesses and facilitates their reach to new users and customers that may not have been on their radar before. What should be taken into account to have an online store and what are its possibilities? We will tell you below:

First the obvious: A domain, a server and a business. Before you start you should keep in mind that you always need a strategic plan for an e-commerce to succeed. What will be the objectives? What will be the communication and promotion channels? How will you attract customers to your website? How will be the operational part once you sell your products?

In order to give an accurate explanation of how an e-commerce works, we will use an Online Flower Shop as an example.